Business of Handmade is an immersive, multimedia research project studying informality in India’s artisan sector.
Website Design + Dev
Report Design
Illustration
Social Media
Website Design + Dev Report Design Illustration Social Media
Stitching together stories of 12 creative + social enterprises
We reimagined how research can be presented to make it more accessible, engaging, and fun so viewers can discover stories and insights from social + creative enterprises working with artisan communities and learn how they navigate challenges posed by informality.
Custom textured illustrations of products, artisans & processes
Each story was supported visually with vibrant illustrations that celebrated the unique cultural and regional differences of the craft and maker.
The research is open source and has been designed to be a public good. Forever accessible not only to policy makers and funders, but also the artisan communities of this sector.
Freelance Project 2021
Project Led by
200 Million Artisans
Commissioned & Sponsored by
PEC International Council British Council
Knowledge Partner
Parsons DEED Lab
Lead & Co-Authors
Priya Krishnamoorthy
Dr. Anandana Kapur
Aparna Subramanyam
Creative & Communication Strategy
Aparna Subramanyam
Art Direction, Design, Illustration & Website Development via Wix
Shreya Gupta
Contributors
Astha Khuble
Tanishka Chellani
Photographs
Courtesy 12 enterprises