A unique crowdsourced auction fundraiser championing the ‘Handcrafted in India’ story.
Collage Illustration
Catalogue Design
Landing Page
Social Media
Collage Illustration Catalogue Design Landing Page Social Media
Visually piecing together collectibles from 40+ donors
40+ collectors, curators, craft aficionados, philanthropists and others donated unique pieces from their personal collections towards this auction. To allow each collectible to shine on its own accord as well as form a part of the larger curated story we used a contemporary collage style against a stark background.
100% of the proceeds went towards supporting nationwide relief and rehabilitation efforts for artisan communities impacted by COVID-19.
This auction was completely crowdsourced and features traditional, tribal, and contemporary Indian art, craft, luxury fashion, and experiences donated by celebrated names from the worlds of art, craft, design, and hospitality — committed to elevating the ‘Handcrafted in India’ story.
In under 12 hours we raised Rs.23,19,746 from 800+ bids across 7+ countries!
In the press:
A unique fundraiser auction to support artisans
StoryLTD by Saffronart to host fundraiser auction for artisans
Freelance Project 2021
Project Led by
200 Million Artisans
In Collaboration With
Creative Dignity
StoryLTD
Creative & Communication Strategy
Aparna Subramanyam
Art Direction & Design
Shreya Gupta with help from Ketaki Joshi